A concept I recently tried on one of my newer sites really increased revenue and made much more efficient use of each visitor in monetizing the site.
For example a site with information about bad breath cures, the initial pages of the site would strictly filtering visitors out based on which products or services they might be interested in purchasing. Likely categories would be visitors looking for a doctor or some sort of prescription treatment, visitors looking for a specific treatment product, and visitors just looking for information.
As they are filtered down into more specific categories the visitor is given only a few options of what to click; the option to go back one page, back to the homepage, or to the buy page. By reducing outbound links to only those that will take the user to another page on your site or to a buy page, you greatly increase the chance of getting a visitors click to a buy page, which ultimately leads to a greater chance of a visitor buying.
Keep in mind, this isn't the right technique for all sites, this technique gets your visitor to a buy page asap. Some sites make revenue by keeping visitors on their sites for an extended period of time. You need to decide whether it is best for your site to filter and ship off the visitors or keep them around for a while.
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