Lesson : Small Degrees of Seperation (coke theory)

A large part of successfully creating profitable websites and networks is approaching their development and growth with an effective strategy. Shoemoney wrote an article about The Coke Theory, basically the theory is that building new sites in the same niche as a successful existing site allows you to use each site to promote one another and create a network of profitable sites.

Imagine all your outbound links are to your own sites, if someone doesn't buy something (or click a paying link) on the initial site and moves to another site in the network, there is another possibility to convert that visit into revenue.

Using this strategy also will help you to ramp-up development times for new sites, you have targeted traffic, secured ad space, and a large number of link partners at your fingertips for each new site.